Meghan Hatalla

Here are some statistics that show why it is so important for brands to post relevant content and engage with their fans and followers on social networks.

• 71% (almost 3/4) of internet users are more likely to purchase from a brand that they are following on a social networking site such as…

Don’t make assumptions about the user, have her test your website or app! It’s easy, quickly done and cheap. Trust me.

When it comes to usability and providing the best solution for the user, I have seen lots of mind-numbing, long and - in the end - pointless discussions.

People tend to project…